Experienced, practical guidance through the AI storm.
Our Ideation Engineering methodology helps development teams get
AI-enabled, use modern tools, and build great products — fast.
Hands-on, collaborative and commonsense. Accelerated product delivery + real business
growth: wemadethat.
Who we are
We're not here to scare you about missing the AI boat. We roll up our sleeves, execute
sensible AI-enabled wins, and help you grow your business. Our teams of technologists,
strategists and builders have helped companies — including Fortune 500s — modernize
their platforms and create great products, faster.
How we work
- Agile sprints, supercharged. AI toolsets that help us ship faster and deliver measurable value.
- Open-source, distributed, outcome-based. Globally distributed team; you pay for shipped outcomes.
- Modern apps on the data you already have. We pull in legacy data so you actually use what you've invested in.
Services
- AI Strategy & Implementation — From roadmaps to production, AI-enabled solutions that drive measurable business outcomes.
- Cloud Modernization — Migrate, re-architect, and optimize your infrastructure on AWS, Azure, or GCP.
- Product Development — Digital products from concept to launch, combining strategy, design, and engineering to create scalable software people love to use.
Ideation Engineering — our approach
Turn ideas into tangible results in hours, not days. A continuous loop: Assess &
Align → Build & Ship → Test & Learn → Scale & Optimize, supercharged by AI.
Leadership
Jeremy Tooley, Chief Executive Officer — 30+ years technologist + entrepreneur. Co-founded Xerris.
Morgan Pakulak, Head of Sales — Talent, technology, partnerships.
Contact
Globally distributed · Calgary · Vancouver
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